Say Goodbye to Marketing Overwhelm with Your Marketing Mentor in McKinney, TX
How To Easily Create Content That Drives Sales
by Sherry Sutton in small business marketing Posted on 02/09/2023 11:00 AM
Do you know all the things you SHOULD be doing to market your business, but don’t know what to talk about? Is figuring out what to post confusing and overwhelming?
I’m going to let you in on a little secret.
If you know and understand your customer, you’ll never have trouble creating content again!
The best marketing takes people on a journey from where they are now to where they want to be. Do you know what that looks like for your customer?
Here’s an exercise to get you started.
First, you have to understand your customer’s pain point or current issue. Take a moment and answer these questions: What do they struggle with? What are they feeling bad about? What are they feeling frustrated about? What’s keeping them up at night?
Next, you need to know what their ideal future state is. Where do they want to be? How do they want to feel? What is their ideal state of existence? How will they feel after they buy your product or service?
And the final thing you need to understand is how your product or service gets them to their ideal state.
What do you need to offer to most efficiently and effectively get them to their ideal state?
Does your offering produce the feeling they want?
If not, how can you adapt your product to more quickly get them to their ideal state?
Once you know all this information, you have everything you need to write irresistible marketing content following this simple formula:
1. State your customer’s problem.
2. Show empathy.
3. Tell your product solves their problem and gets them to their ideal state.
4. Ask for engagement/sale.
And that’s it! You’ll never run out of content again.
If this all sounds great, but you still aren't sure how to use the advice? Let's chat!
I do 1:1 coaching with my clients setting exact plans to show up online authentically and grow your business. I can even help co-create your content so you aren't doing it alone.
Visit my website https://didi.marketing/ for more information or send me a message!
About Sherry Sutton, Your Business Growth Guide
Hey, I’m Sherry Sutton – business growth guide for mission-driven business owners who are ready to market and grow their businesses in a way that drives sales
and feels good. You can make money
and make a serious difference! There is no such thing as a one-size fits all approach to growing your business, which is why I help my clients tap into the power of their unique voice, personality, and values to create a truly customized growth plan they love that they can actually implement themselves without spending a fortune on expensive agencies. After nearly 30 years of working in strategic, omnichannel growth strategies for a variety of companies – from start-ups to multi-billion dollar international conglomerates – I know what works. And I
love working one-on-one with my clients to put the power of personalized, strategic plans to work in their businesses!
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Phone: (512) 632-1689
Email: sherry@sherrysutton.com
Address: 119 West Virginia, Suite 300, McKinney, TX 75069