Say Goodbye to Marketing Overwhelm with Your Marketing Mentor in McKinney, TX

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PODCAST INTERVIEW: Who Do You Think You Are?

by Sherry Sutton in Interviews and Podcasts Posted on 12/28/2022 11:00 AM

So thrilled to be featured on the latest Bright Beam Collective podcast by Lindsay Michelle Blacker. From the show description:

Does showing up online as your authentic self make you nervous? Are you intimidated by all the “to do’s” when it comes to online marketing? If so, this podcast is for you. You might be surprised at how fun marketing is once you get a specific piece of the puzzle right!

If you want to represent yourself in the best way possible on and offline, join Lindsay and your new “Business Bestie” Sherry Sutton, as they dive into how much fun creating a personal brand can be! In this episode Sherry and I have a lot of fun discussing all things marketing, business and the human experience.

Click here to give it a listen!

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About Sherry Sutton, Your Business Growth Guide

Hey, I’m Sherry Sutton – business growth guide for mission-driven business owners who are ready to market and grow their businesses in a way that drives sales and feels good. You can make money and make a serious difference! There is no such thing as a one-size fits all approach to growing your business, which is why I help my clients tap into the power of their unique voice, personality, and values to create a truly customized growth plan they love that they can actually implement themselves without spending a fortune on expensive agencies. After nearly 30 years of working in strategic, omnichannel growth strategies for a variety of companies – from start-ups to multi-billion dollar international conglomerates – I know what works. And I love working one-on-one with my clients to put the power of personalized, strategic plans to work in their businesses!

"HELP! I Don't Know What To Say In My Marketing"

By Sherry Sutton • 03 Apr, 2024

This online training session, hosted by Sherry Sutton, provided valuable insights into generating content ideas for personal branding and marketing. Here's a recap: Sherry emphasized the common struggle among entrepreneurs to determine what to say when creating content. She stressed the importance of revisiting one's mission, vision, and superpower to derive content ideas. These foundational aspects should guide the marketing plan and serve as a wellspring of inspiration. The session delved into three key strategies for content generation: Mission, Vision, and Superpower: Sherry encouraged participants to reflect on their core mission, what sets them apart (superpower), and the change they aim to bring to the world. These elements provide a solid framework for content creation. Understanding Client Challenges: Sherry highlighted the significance of understanding clients' current situations and their desired outcomes. By empathizing with their challenges and aspirations, entrepreneurs can craft content that resonates and offers solutions. Client Interactions: Sherry underscored the value of client interactions in generating content ideas. By actively listening during client meetings and noting down insights, entrepreneurs can capture authentic, relatable content that addresses real-world issues. Additionally, Sherry shared practical tips for capturing content ideas in real-time, such as using tools like Trello or jotting down notes on post-its during client interactions. Overall, the session provided actionable strategies for overcoming content creation challenges, emphasizing the importance of authenticity and empathy in connecting with the audience. Sherry's approach blends strategic thinking with practical techniques, empowering entrepreneurs to create compelling content that resonates with their audience.

Making the Right Choice: Business Growth Consultant or Agency?

By Sherry Sutton • 04 Jun, 2023

Are you a small business owner looking to grow your business? The decision of whether to hire a business growth consultant or an agency can be a challenging one. In this blog post, we will explore the pros and cons of each option and provide insights from Sherry Sutton, a marketing mentor and small business growth guide, to help you make an informed choice.