Say Goodbye to Marketing Overwhelm with Your Marketing Mentor in McKinney, TX
The Three Simple Steps To Getting New Business
by Sherry Sutton in small business marketing / small business growth Posted on 02/03/2023 12:00 PM
There are three distinct phases in the purchasing process called the marketing funnel. It represents the stages people go through as they get to know you and your brand. And once you understand each stage and what to do as your potential customer goes through them, you're business will boom!
Step 1: Awareness. This is the top of the marketing funnel, where your activities should reach the most people. You have 3-5 seconds to grab their attention and give them the most information, without expecting anything from them in return.
Frequency and repetition are incredibly important in this phase, as people need to see information 7-30 times before remembering it!
Awareness activities include SEO, social media, content marketing, blogging/vlogging, articles, ads, public relations (interviews), networking, and directory listings.
Step 2: Consideration. As the second stage of the marketing funnel, the number of people in this phase narrows. They are now aware of your business and may actively be seeking information.
Longer form content is important here. These people are willing to give you more time and more information about themselves and their needs. This is the phase where you should develop a good email list of potential clients to move into the next phase.
Consideration activities include landing pages, lead magnets, webinars, websites, freebies (guides, trials), FB groups, remarketing, AND Social Media (but there's a specific way to do it).
Step 3: Decision. This is the final phase of the purchasing process, and the step where you convert interested people into customers through direct email marketing or 1:1 meetings. Decision activities include emails and product promotions (limited-time or bundles).
And that's it!
If you can understand and move people through the three steps of the marketing funnel, your business will grow. Watch my free training for more details about each step.
If you want a graphic copy of the marketing funnel, send me a DM!
Not sure how to take this information and translate it to your own business?
Let's chat. I help businesses create growth plans and marketing strategies thatwork. Visit https://didi.marketing/ for more information.
About Sherry Sutton, Your Business Growth Guide
Hey, I’m Sherry Sutton – business growth guide for mission-driven business owners who are ready to market and grow their businesses in a way that drives sales
and feels good. You can make money
and make a serious difference! There is no such thing as a one-size fits all approach to growing your business, which is why I help my clients tap into the power of their unique voice, personality, and values to create a truly customized growth plan they love that they can actually implement themselves without spending a fortune on expensive agencies. After nearly 30 years of working in strategic, omnichannel growth strategies for a variety of companies – from start-ups to multi-billion dollar international conglomerates – I know what works. And I
love working one-on-one with my clients to put the power of personalized, strategic plans to work in their businesses!
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Phone: (512) 632-1689
Email: sherry@sherrysutton.com
Address: 119 West Virginia, Suite 300, McKinney, TX 75069