Say Goodbye to Marketing Overwhelm with Your Marketing Mentor in McKinney, TX
My Simple Format For Looking Back At 2022
by Sherry Sutton in Marketing Advice Posted on 12/15/2022 03:48 PM
Guess what time it is? Reflection time!
As we wind down this year, it's the perfect time to pause and take stock of the previous 12 months. I truly believe that if you don't know where you've come from, you won't know where you're going. So get out that mirror and let's look behind us.
I have a simple formula for looking back at 2022 to make this process easy.
First, we look at the facts. I break it down into three categories and like to analyze it by month so I can see seasonal trends!
Financial
- Revenue
- Spending by Category
- Net Revenue/Income
Lead Generation
- Identify where your business comes from social media, advertisements, SEO, word-of-mouth, or networking.
- Marketing Efforts
- Reach
- Engagement
- ROI on spend
Second, take stock of your personal well-being. It takes a lot of mental and emotional work to lead a business.
Be honest with yourself and consider:
- How do I feel in my business?
- Am I having fun?
- Am I making the impact I want to make?
- Is my income where I want it to be?
- Am I authentically showing up in my business?
If you identify areas where you may be struggling, there's always an answer. Perhaps it's a break, a redirection, or something as simple as a change of scenery!
When I was feeling isolated and stifled, I started working out of a co-working space. It was amazing how a simple change of workspace altered my creative and emotional well-being!
I hope this helps you take stock of your 2022!
Or reach out and we can do it together! If you want one-to-one marketing support, my mentorship program gives you the tools and support needed to drive your business forward.
I've also recently added content co-creation as a service, where I sit and help you create the actual Reels and posts you need to take all the guesswork out of marketing your business. If you need marketing help, let's chat!
About Sherry Sutton, Your Business Growth Guide
Hey, I’m Sherry Sutton – business growth guide for mission-driven business owners who are ready to market and grow their businesses in a way that drives sales
and feels good. You can make money
and make a serious difference! There is no such thing as a one-size fits all approach to growing your business, which is why I help my clients tap into the power of their unique voice, personality, and values to create a truly customized growth plan they love that they can actually implement themselves without spending a fortune on expensive agencies. After nearly 30 years of working in strategic, omnichannel growth strategies for a variety of companies – from start-ups to multi-billion dollar international conglomerates – I know what works. And I
love working one-on-one with my clients to put the power of personalized, strategic plans to work in their businesses!
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Phone: (512) 632-1689
Email: sherry@sherrysutton.com
Address: 119 West Virginia, Suite 300, McKinney, TX 75069