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This online training session, hosted by Sherry Sutton, provided valuable insights into generating content ideas for personal branding and marketing. Here's a recap: Sherry emphasized the common struggle among entrepreneurs to determine what to say when creating content. She stressed the importance of revisiting one's mission, vision, and superpower to derive content ideas. These foundational aspects should guide the marketing plan and serve as a wellspring of inspiration. The session delved into three key strategies for content generation: Mission, Vision, and Superpower: Sherry encouraged participants to reflect on their core mission, what sets them apart (superpower), and the change they aim to bring to the world. These elements provide a solid framework for content creation. Understanding Client Challenges: Sherry highlighted the significance of understanding clients' current situations and their desired outcomes. By empathizing with their challenges and aspirations, entrepreneurs can craft content that resonates and offers solutions. Client Interactions: Sherry underscored the value of client interactions in generating content ideas. By actively listening during client meetings and noting down insights, entrepreneurs can capture authentic, relatable content that addresses real-world issues. Additionally, Sherry shared practical tips for capturing content ideas in real-time, such as using tools like Trello or jotting down notes on post-its during client interactions. Overall, the session provided actionable strategies for overcoming content creation challenges, emphasizing the importance of authenticity and empathy in connecting with the audience. Sherry's approach blends strategic thinking with practical techniques, empowering entrepreneurs to create compelling content that resonates with their audience.

Are you a small business owner looking to grow your business? The decision of whether to hire a business growth consultant or an agency can be a challenging one. In this blog post, we will explore the pros and cons of each option and provide insights from Sherry Sutton, a marketing mentor and small business growth guide, to help you make an informed choice. 

Are you a small business owner looking to grow your business? The decision of whether to hire a business growth consultant or an agency can be a challenging one. In this blog post, we will explore the pros and cons of each option and provide insights from Sherry Sutton, a marketing mentor and small business growth guide, to help you make an informed choice. 

I'm scared all the time. So, how am I still on social media, speaking on stages, and writing bestselling books?