Want to start a podcast but not sure where to start?
A 12-week, done-with-you program to launch your podcast by May 1, 2026.
No more procrastinating. No more overwhelm. Inside Podcast Launch Lab, you’ll go from podcast idea → to strategy → to recording your first episode, with live support, in-studio recordings, and done-for-you assets that make your launch smooth, simple, and fun.
What mic should I buy?
How do I get on Apple + Spotify?
Do I need cover art? An intro?
How will I find guests?
And once I record… how on earth do I market it?
Most people never make it past this stage — they stall, second-guess, and give up before they’ve even recorded episode one.
I get it. I’ve been there too. And I’ve heard the same from so many entrepreneurs: “I want a podcast, but I have no idea where to start.”
That’s exactly why I created this course.
Say Goodbye To Podcasting Overwhelm
12-week done-with-you program that gets your podcast ready to launch by May 1, 2026
Introducing the Podcast Launch Lab — an 12-week done-with-you program that gets your podcast ready to launch by May 1, 2026.
Over 12 weeks, you’ll get step-by-step guidance, live support, in-studio recordings, and done-for-you production assets so you’re not just learning… you’re leaving with a fully launch-ready show.
By the end, you’ll have:
By the end of Podcast Launch Lab, you will have:
Clearly positioned podcast aligned with your business
Fully branded show with a name and description
Defined audience, format, and content pillars
Polished intro and outro
First episode recorded
Realistic launch and marketing plan
Roadmap to keep your podcast going after launch
No confusion.
No unfinished pieces.
No guessing what comes next.
We’ll meet on Fridays from 11:00am-12:00pm from February 6 – May 1, 2026. All meetings are 60-minutes.
SESSION 1, Friday, February 6. - Define How A Podcast Will Grow Your Business.
Discussion on the many ways a podcast can be used to grow your business. Finalize which is right for your business.
SESSION 2, February 13 - Define Your Podcast Audience, Format, And Content Pillars
Review of business objectives, and audience. Evaluate the best and format. Walk away with a clear podcast purpose statement and publishing plan.
SESSION 3, Friday, February 20 - Branding That Attracts Listeners
Brainstorm names, write your description, and lock in your brand personality.
SESSION 4, Friday, February 27 – Home Studio Set-Up
Walk through mics, cameras, lighting, Riverside.fm, and Canva basics.
SESSION 5, Friday, March 6 - DIY Editing Using Riverside
Learn the basics of editing your podcast in Riverside.fm.
SESSION 6, Friday, March 13 – Content Planning That Works
Map out your first 10 episodes and create your publishing calendar.
SESSION 7, Friday, March 20 - Intros And Outros
Students with Elite package → Record your intro + outro in the studio.
Students with Basic package → Watch lesson on how to record and intro and outro.
SESSION 8, March 27 – Marketing & Launch Plan
Learn my One to Many Content Model™ to repurpose each episode into weeks of content. Draft your launch strategy and your first promo post.
SESSION 9, April 3 - Guests & Interviews
Learn how to find, invite, and manage great guests.
SESSION 10, April 10 - Camera Confidence
Tips that will help you feel like a pro in front of the camera.
SESSION 11, April 17 - Office Hours
Sherry will be available for any questions you may have as you record your first episode.
SESSION 12, April 24 - Office Hours
Sherry will be available for any questions you may have as you record your first episode.
LAUNCH DAY, May 1
Pop the champagne — your podcast is live! We'll have a final party to celebrate everyone's podcasts!
For business owners who want guidance, structure, and accountability.
Includes:
12-week done-with-you Podcast Launch Lab
Weekly live sessions
Guidance on podcast strategy, branding, and content planning
DIY guidance for intro, outro, and recording
Launch and marketing plan
Online community to ask questions and collaborate with your classmates
For business owners who want a higher-touch, more produced experience.
Includes everything in Basic, plus:
First episode professionally produced
Professionally edited intro + outro (in-studio recording for DFW area students)
Marketing toolkit (podcast thumbnail, YouTube thumbnail and overlay, and social templates)
No DIY. More polished. Same result: a live podcast.
Podcast Launch Lab is for you if:
You’re a business owner or personal brand
You want your podcast to support your business, not become another job
You value clarity, structure, and momentum
You’re ready to stop planning and start publishing
This is not for people looking for a hobby podcast or a fully done-for-you service.
You show up. We build it together.
Your podcast doesn’t stop after episode one — and neither do we.
When you’re ready to keep going, you can roll into one of our Podcast Management Packages (starting at $1488/mo). We’ll handle editing, uploading, thumbnails, show notes, and content repurposing so you can stay focused on recording and connecting with your audience.
If 2026 is the year you finally stop circling the idea and start showing up behind the mic, Podcast Launch Lab is your next step.
Enrollment is limited so enroll now.